With 15 years of developing applications for fast moving environments behind them, ETX are well placed to take advantage of the opportunities emerging in the mobile space.
Who are ETX?

Formed in 1997 by brothers Declan and Brian Pettit, ETX's core offering is the 'Touchpoint' Application Development platform, a hardware/software system that intelligently manages information/events in a real-time environment. This platform comprises proprietary technology which is the result of fifteen years research and development, and which is particularly suited to fast-moving environments.

eTX's Touchpoint Platform enables rapid and reliable build/deployment of applications. The Touchpoint platform is agnostic with regard platforms, databases and operating systems – in other words, it's an entirely Open System that enables our clients to maximise their existing infrastructure.

Touchpoint is a methodology delivered as a set of software and hardware components, and underlying enterprise architecture. The platform offers the technology to support multiple transaction-oriented applications that can meet rapidly changing business requirements without the cost and time associated with a traditional software approach.

Touchpoint is a methodology delivered as a set of software and hardware components, and underlying enterprise architecture. The platform offers the technology to support multiple transaction-oriented applications that can meet rapidly changing business requirements without the cost and time associated with a traditional software approach.

Touchpoint operates in a truly multi modal environment including SMS, MMS, IVR and IP. Through the platform, eTX offers the full range of support from initial application build to hosting & management of end solution.

The Principals
Declan Pettit

Declan has specialised in the technology sector for the past 15 years, having previously worked in the City for 10 years as a Director of a Political Risks brokerage. Prior to that he received a first class honours degree in Business Studies at University of Limerick, Ireland. Areas of expertise include: Mobile Payment Solutions, Mobile apps/Wireless messaging solutions into Network Operator, CRM/Digital Content solutions into the Retail sector and Mobile marketing campaigns for major brands. His clients have included Telefonica, Spar, MTN and Neomobile. Declan is Founder/Director of ETX (UK) Ltd, which runs GoVerifyit (on-line purchase verification tool) and Founder/Director of MCP Ltd, as well as various other companies. Previous directorships have included zamano Ltd (subsidiary of zamano PLC) and WishGenie Ltd (Social Gifting Platform).

Brian Pettit

Brian is a Systems Analyst by training and is the Technical Director for the business. He has designed and built multiple systems in the last 25 years covering a broad range of industries from mobile networking, banking/EFT, EPOS, CRM, digital marketing etc. Currently most of his development comes from his team of 20+ developers, based in Asia.

Products

The core product of eTX is the ‘Touchpoint’ Application Development platform, a system that intelligently manages information/events in a real-time environment. Applications developed to date include:

• Micro (mobile) billing systems
• Mobile content management, delivery and reporting systems
• Website building and hosting solutions
• CRM/Loyalty applications – for mobile and retail
• Web marketing analytics and reporting tool
Clients